Do You Just Want Better Clients?
If you're a good business that keeps attracting the wrong clients despite doing all the right things, the agency, the ads, the website rewrite, then the problem isn't what you're spending.
It's what's underneath it.
[B-Line Media by Briony Lethborg]
Expert Brand Strategy Consultancy for Tasmanian Businesses
Brand Strategist with
12 Years In Her Industry
Briony Lethborg has 12 years of experience across brand strategy, marketing, positioning, design, and content, working across education, hospitality, financial services, B2C, and B2B.
Her project work spans brand and marketing strategy, campaign strategy and execution, positioning workshops, sales collateral, content strategy, messaging, and design development.
Her deep understanding of brand positioning, human behaviour, and brand strategy gives her a fully rounded view of what it actually takes to help a business stop blending in and start meaning something to the right people.
Briony's clients include Australian businesses with 10–50 employees across hospitality, business services, not-for-profits, construction, and private educational institutions. She has helped them get clarity on who they are, who they serve, and how to say it in a way that actually lands.
Award Winning
Experienced Strategist
What We Can Cover
In A 15-minute
Strategy Call
The What
01
How to identify the single positioning statement that unifies everything your business does so your messaging finally feels clear, consistent, and impossible to ignore.
02
The Who
How to stop attracting the wrong clients and start drawing in people who are ready to invest, willing to pay what you’re worth, and already aligned with how you work.
03
The Approach
How to give your team a clear brand direction so execution finally feels consistent, across your content, your sales conversations, your pricing, and every touchpoint in between.
04
The Results
What brand strategy actually looks like, where to start, and how to know it’s working, so you’re building something with real momentum, not just good intentions.
Book A 15-minute
Call With Briony
In fifteen minutes together you and Briony will work out whether her services are right for you. She will ask you questions about your business, where you feel the gap between how good you are and how well that is coming across, and what you have already tried.
You will leave knowing whether working together makes sense, and with at least one thing to think about, regardless. No pitch. No pressure. Just a useful conversation.