Are you tired of being your company's strategist, marketer, and creative director?

You have momentum, revenue, a team, and you're winning work.

But somewhere along the way, you became the creative director by default.

Nobody appointed you. It just accumulated. A content approval here. A design decision there.
A campaign that went out because the deadline hit, not because anyone was truly confident in it.

Now you're the one your team waits on before anything moves. Making brand and marketing calls between everything else that actually needs your attention. Approving things that felt off and spending months living with them.

It's not yours to fix. Not anymore.

A fractional creative director steps in as the senior creative voice your business already needs but hasn't had. Clear direction for your team. Strategic oversight on everything that goes out. And your time back.

[B-Line Media by Briony Lethborg]

Expert Brand Strategy Consultant Australia | I step in as your creative director so you can get out of a role that’s slowing you down.

Creative Director with
12 Years In Her Industry

Briony Lethborg is a Fractional Creative Director who embeds inside founder-led businesses that have outgrown instinct but don't yet have a senior creative voice holding everything together.

She's spent 12 years working across brand strategy, marketing, and visual design. First as a graphic designer, then as a senior strategic partner inside scaling businesses. That background gives her something most strategists don't have: she can set the direction and credibly lead the people executing it.

Briony works with Australian founders who have momentum, revenue, and a team, but whose brand has stopped keeping pace with the business. Positioning is inconsistent. Marketing spend goes out without a clear strategy behind it. Creative decisions get made by committee or on instinct because nobody senior is in the room to push back.

She steps in as that person.

Recent work includes:

Helping co-founders unify their brand positioning and give their team a clear brief for the first time
Repositioning an established business to attract better clients and support higher pricing
Replacing reactive, scattered marketing with a focused strategy the whole team could execute against

Award Winning

Experienced Strategist

What We Can Cover
In A 30-minute
Discovery Call

The WHY

Why your brand has stopped keeping pace with your business, and what it takes to get your creative function working properly again.

The WHO

How to identify who's actually making the creative calls in your business, and what it's costing you when that person is you.

The Approach

How to replace reactive, approval-heavy marketing with clear creative direction your team can execute without waiting on you.

The Solution

Whether a fractional creative director is the right move for where your business is right now.

Book A 30-minute
Call With Briony

In thirty minutes, you and Briony will work out whether your business needs a fractional creative director.

She'll ask about your brand, where the gap is between how good your business is and how well that's coming across, and who's currently making the creative calls.

You'll leave knowing whether working together makes sense. And with at least one useful thing to take away, regardless.

No pitch. No pressure. Just an honest conversation.

Book A Call Now